Programme Vision

The overall vision for the New Nordic Food programme is to make the Nordic kitchen inspirational so that more people enjoy and appreciate their local food. Furthermore, that it will contribute to the creation of a greater diversity of tastes, both nationally and internationally.

The New Nordic kitchen is:

• Steeped in Nordic traditions and landscapes but grows strong by innovation. Both healthy and tasty. 
• It strengthens a food culture that is sensual, aesthetic and sustainable.