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As a framework programme, its aim is primarily to start a number of activities and projects which increase communication and visibility around New Nordic Food.

The programme will spread knowledge on best practice and be instrumental in creating solutions for the future. Since the programme budget is limited, it is of uttermost importance that the focus is clear and sharp. Cooperation between different sectors is encouraged.

Special consideration should be taken to the following:

  • The exploration of genetic resources in regards to product development, tourism and cooking. 
  • The promotion of healthy eating. 
  • The culinary art - to promote the aesthetic values in all activities. 
  • The marketing opportunity - to use New Nordic Food as a tool for promotion. The programme as a source of inspiration that sparks innovation, creativity and the development of new products, services and experiences in the Nordic countries. 
  • The scope for synergies with other branding activities, decided by the Nordic Councils of Ministers.